Manager Digital Sales & Activations
Manager Digital Sales & Activations
- 1 Vacancy
- 18 Views
Experience
8 years
Employee type
Full TimePosition
Manager
Offer Salary
Attractive
For Freelance
No
Application deadline
21-09-2026
Job Description
The purpose of this role is to plan and deliver digital sales campaigns, promotions and activations that convert footfall, dwell and digital engagement into commercial spend, on behalf of the Director of Commercial Marketing, Loyalty and Digital. The role works closely with tenants and brand partners to grow both basket and channel revenue.
Vacancy type: Non Technical
Minimum qualification: Bachelor
Minimum experience (years): 8
Job scope
The purpose of this role is to plan and deliver digital sales campaigns, promotions and activations that convert footfall, dwell and digital engagement into commercial spend, on behalf of the Director of Commercial Marketing, Loyalty and Digital. The role works closely with tenants and brand partners to grow both basket and channel revenue.
Accountabilities
• Plans and delivers campaigns and activations, running promotions and activations across digital and in-terminal channels that convert footfall and dwell into basket.
• Drives digital sales by coordinating offers, bundles and promotions across the loyalty, app and digital-commerce channels to grow revenue.
• Partners with tenants and brands, co-designing and co-funding activations that benefit both the airport and its commercial partners.
• Supports personalisation and targeting by applying passenger segmentation to place the right offer in the right channel.
• Measures campaign return, tracking reach, conversion and commercial return for every campaign and activation.
• Coordinates campaign delivery, managing agencies, creative and channel scheduling so that campaigns land on time and on budget.
Qualifications, experience and skills
• Holds a bachelor's degree in marketing, business, digital or a related discipline, or an equivalent professional qualification.
• Brings a minimum of 8 years' experience in retail marketing, campaign management, digital sales, promotions or activations, preferably with commercial-return accountability.
• Has demonstrated experience delivering campaigns or activations with a measured commercial result.
• Has experience working with retail tenants, brand partners or agencies on co-funded activity.
• Makes practical use of customer data and segmentation to target offers.
Competencies
• Campaign and activation delivery
• Digital sales and promotions
• Tenant and brand partnership
• Segmentation and targeting
• Return measurement
• Agency and creative management
• Commercial marketing
• Project coordination
• Analytical thinking
• Communication
• Problem solving
• Teamwork
Skills
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